Custom Canna

📓The Project:

Custom Canna is a line of doctor-curated CBD products (CBD is a federally legal, non-psychoactive plant compound used for therapeutic and calming benefits). Each formula is designed to naturally support common wellness needs such as improving focus, enhancing sleep quality, and easing everyday stress.

The brand also incorporates plant terpenes, the aromatic compounds found in many herbs and fruits, to gently support the body’s natural receptors associated with each wellness concern.

📦 The Deliverables:

This project offered the opportunity to shape an identity that balances scientific credibility with a sense of elevated simplicity and care.

Work included developing a bold, modern packaging system and a clear naming structure that emphasized the personalized, targeted nature of each product—helping customers easily understand which formula was right for their needs.