MFBLU

📓The Project:

MFBLU is a design studio known for its one-of-one patchwork jackets, each crafted from vintage textiles sourced from estate sales, markets, and hidden gems across the country. Powered by a 40-machine atelier in Atlanta, the brand transforms forgotten fabrics into bold, collectible pieces—each with its own story, texture, and identity.

The Deliverables:
The goal was to create a digital home that matched the uniqueness of the product line while keeping the experience clean, modern, and intuitive:

• Minimalist eCommerce build designed to let each one-of-one piece stand on its own

• Bold visual system inspired by MFBLU’s patchwork geometry and craftsmanship

• Streamlined product flow to make browsing effortless

• Gallery-style presentation to mirror the brand’s elevated, art-forward approach