NYAK COGNAC

🍸The Project:

NYAK Cognac was founded by business mogul Dennis McKinley, former Remy Cointreau VP Patrick Charpentier, and former Seagram’s EVP Jerome Hyafil. The brand quickly became the fastest-growing cognac in U.S. history, achieving an unprecedented 1,000% annual growth rate in 2021, and continues to rank among the top 10 leading cognacs.

The project focused on building a bold and cohesive brand presence across digital, physical, and experiential touchpoints to support NYAK’s rapid growth and cultural resonance.

📦 The Deliverables:

• Social media content creation

• In-store signage and point-of-sale design.

• Out-of-home marketing campaigns.

• Ready-to-Drink product design ideation.

• Presentation deck design and development to support brand storytelling and business initiatives.