THE SOURCE: On The Rise (in-house)

📓The Project:

The Source, the world’s longest-running hip-hop publication, has long stood as an iconic voice in music and popular culture. To further cement its role as a champion of emerging talent in the digital era, the On The Rise feature vertical was launched, spotlighting up-and-coming artists and creators shaping the culture

💡 The Role (Editorial Music Lead):

• Development of a cohesive visual identity for the On The Rise vertical.

• Management of freelance writers and contributors to maintain a consistent editorial voice.

• Creation and oversight of the editorial calendar aligned with the publisher’s strategic goals.

• Coordination of interviews, feature writing, and editing to produce high-quality, engaging content.

• Strategy and execution of social media marketing campaigns to expand the vertical’s digital reach.