BANDSINTOWN (in-house)

📓The Brand:

Bandsintown, one of the largest live-music discovery platforms in the world, wants to celebrate artists and fans through editorial storytelling that lives beyond the show itself. From campaigns spotlighting rising acts to high-profile partnerships with YouTube, the brand aims to create content that feels as alive as the concerts it promotes.

💡 The Strategy:

The goal was to fortify Bandsintown’s editorial voice and inject consistency across channels — web, email, and app — while keeping it human and culturally fluent. This meant shaping messaging that resonated with both superfans and industry partners, then weaving those threads into large-scale campaigns like the annual High Notes roundup.

💡 The Role:

• Defining and writing the brand’s campaign narratives

• Developing tone-of-voice and messaging frameworks for editorial and product content

• Crafting copy for multi-channel campaigns and platform partnerships (YouTube, etc.)

• Collaborating with marketing, product, and design teams to unify storytelling across touchpoints

• Writing and editing editorial content for blog posts and feature Playbooks

• Light creative direction on visuals and layout to support campaign messaging