BANDSINTOWN (in-house)

📓 The Brand

Bandsintown is one of the largest live-music discovery platforms in the world, committed to celebrating artists and fans through editorial storytelling that extends beyond the show itself. From campaigns spotlighting rising acts to major partnerships with YouTube, the brand creates content meant to feel as alive and electric as the concerts it champions.

💡 The Strategy

The mission: strengthen Bandsintown’s editorial voice and bring consistency across every channel—web, email, and app—without losing the human, culturally fluent tone that fans actually respond to. That meant shaping messaging that worked for both superfans and industry partners, then threading that voice through large-scale moments like the annual High Notes campaign.

💡 The Role

• Defining and writing campaign narratives that anchored brand storytelling

• Developing tone-of-voice and messaging frameworks for editorial and product experiences

• Crafting copy for multi-channel campaigns and major platform partnerships (including YouTube)

• Collaborating with marketing, product, and design teams to unify storytelling across touchpoints

• Writing and editing editorial content for blogs and feature Playbooks

• Providing light creative direction on visuals and layout to support campaign messaging