DAISY JONES AND THE SIX

📓 The Project

Amazon Prime’s Daisy Jones & The Six—adapted from the bestselling novel—came with a fanbase that was already deeply invested, borderline legendary in its devotion. The challenge was to create social content that not only honored that energy but felt true to the world, the music, and the emotional tone of the story.

💡 The Role

As part of the Watson LA team, this role stepped into the show’s universe by adopting an in-world tone of voice that felt authentic to the series. The process included building a reference library of original music, standout book quotes, and narrative motifs, then using it to craft copy layered with subtle winks and nods for longtime fans.

Deliverables included copy for organic and paid social across Instagram, Twitter, Facebook, and TikTok—all contributing to a cohesive, immersive experience that met audiences where they were already obsessed.