NOUVEL LIEN by MISABEM

📓The Project:

When MISABEM—a Montreal-based nonprofit dedicated to supporting Black immigrant families—first received support from the Province of Quebec and the City of Montreal to launch a cultural integration program, the initiative existed as a generic concept with no distinct identity. To help the project resonate and scale its impact, our team was brought in to shape its public presence from the ground up.

The result was Nouvel Lien—a name and brand that captures the essence of connection, culture, and new beginnings. Designed to help newcomers in Montreal integrate through shared cultural workshops and experiences, Nouvel Lien transforms what was once a simple initiative into a vibrant, marketable program with purpose and staying power.

📦 The Deliverables:

We developed the full brand identity, beginning with naming, logo design, and initial visual assets to anchor future communications. The goal was to position Nouvel Lien as both a community-building platform and a recognizable cultural program that embodies MISABEM’s mission: mobilizing and pooling resources to help immigrant families thrive to their fullest potential.