Pretty High Co. (in-house)

📓The Project:

Pretty High Co. was founded as a wellness-driven lifestyle brand offering federally-legal CBD (a non-psychoactive, plant-based compound used for its therapeutic and calming benefits), thoughtfully infused into everyday essentials such as hot sauce, seasonings, bubble bath, and teas. The brand’s mission centers on helping women discover simple, natural tools that support calm, balance, and well-being in their daily lives.

💡 The Strategy:

This project focused on building a warm, uplifting brand identity and nurturing a community of women seeking peace, clarity, and intentional living. The strategy included developing an educational and inspiring content ecosystem—one that blended wellness tips, affirming messages, and a whole lot of memes—designed to guide customers toward feeling more grounded, confident, and aligned.

The north star:
Cultivate and nurture a community that associates Pretty High Co. with the journey toward their healthiest, most joy-filled self.

💡 The Role:

• Shaping the brand’s tone of voice + market positioning

• Designing and building the brand’s eCommerce experience

• Strategizing and executing the brand’s social presence

• Writing and designing all brand emails

• Supporting community growth through digital and in-person activations (workshops, playlists, events, etc.)